Mayfield Lavender is the creation of Brendan Maye. In the 1990’s and early 2000 Brendan was the Managing Director of the fine fragrance division of Wella UK. At the time Wella owned Yardley, an old English Lavender brand that was struggling to compete in the ever increasingly competitive fragrance market.
To regenerate interest in Yardley Brendan wanted to re-establish its lavender credentials by growing lavender. That way he could visually demonstrate how beautiful lavender is and provide a focal point for the brand.
However, the board at Wella rejected Brendan’s plans because they didn’t want to buy a farm. Over the next couple of years, Brendan worked on other ways to develop the business and in 2000 he met BioRegional, a local environmental charity and asked for their help. He proposed using his marketing budget to sponsor the charity to plant lavender and he personally stood as guarantor for the lease of the land. The Wella board allowed the project to go ahead and in 2002 Brendan secured the lease of the field at Banstead, which happened to be one of the original Victorian Lavender fields.